ISSUE: GENDER-BASED VIOLENCE
Peer-to-Peer: The "I Have a Story" campaign uses a home-based screening model and online platforms to provide a safe, intimate space to discuss issues like gender-based violence. In Jordan, personal matters are rarely shared outside of home, and this campaign connects women to service providers and amplifies messages to the greater public.
- Reduce acceptance of gender-based violence
- Increase number of GBV survivors who seek support
Nine films on gender-based violence created by 28 youth producers for a youth film contest
- Winning films were selected via social media, increasing campaign followers by 28%
- Media partnership with Kharabeesh, the biggest online broadcaster in the Arab World, with 1.7 million Facebook fans and 700,000 YouTube subscribers