Jordan

ISSUE: GENDER-BASED VIOLENCE

CHANGE MODEL

Peer-to-Peer: The "I Have a Story" campaign uses a home-based screening model and online platforms to provide a safe, intimate space to discuss issues like gender-based violence. In Jordan, personal matters are rarely shared outside of home, and this campaign connects women to service providers and amplifies messages to the greater public.

KEY OBJECTIVES

• Reduce acceptance of gender-based violence
• Increase number of GBV survivors who seek support

OUTCOMES

Nine films on gender-based violence created by 28 youth producers for a youth film contest

• Winning films were selected via social media, increasing campaign followers by 28%
• Media partnership with Kharabeesh, the biggest online broadcaster in the Arab World, with 1.7 million Facebook fans and 700,000 YouTube subscribers

PARTNERS

• CARE Jordan
• Jordanian Hashemite Fund for Human Development
• National Council for Family Affairs

• 508

  Number of screenings

• 3,956

  People Reached

• 67

  Community facilitators trained