
Jordan
ISSUE: GENDER-BASED VIOLENCE
CHANGE MODEL
Peer-to-Peer: The "I Have a Story" campaign uses a home-based screening model and online platforms to provide a safe, intimate space to discuss issues like gender-based violence. In Jordan, personal matters are rarely shared outside of home, and this campaign connects women to service providers and amplifies messages to the greater public.
KEY OBJECTIVES
- Reduce acceptance of gender-based violence
- Increase number of GBV survivors who seek support
OUTCOMES
Nine films on gender-based violence created by 28 youth producers for a youth film contest
- Winning films were selected via social media, increasing campaign followers by 28%
- Media partnership with Kharabeesh, the biggest online broadcaster in the Arab World, with 1.7 million Facebook fans and 700,000 YouTube subscribers
PARTNERS
508
Number of screenings3,956
People Reached67
Community facilitators trained