”Ahora es Cuando” – Now is the Time – is the name, and also an important message of Women and Girls Lead Global’s (WGLG) campaign in Peru. Traveling to remote rural communities in the Amazon and Andes regions, the WGLG Peru team found that parents and adolescents in these communities were deeply uncomfortable discussing important reproductive health issues and associated risks. Urging parents to talk to their teens sooner rather than later about these pressing issues, the Ahora es Cuando campaign highlights the important connection between timely access to reproductive health information and the completion of secondary school.